Over a day and night, we split the program into two parts.
A workshop for the MaisonTn Collective: 15 selected creatives and media partner invites. Here, participants pioneered new directions for the Tn in Paris through custom creations across accessories, clothing customisation, and styling.
For the second session, we opened the doors to the wider community—an after-hours gallery experience to vote on the Collective’s creations, with the winner going on to be the face of Nike and Footlocker’s new Tn campaign.
The Air Max Tn is a badge of belonging in Paris. Shaping identity and signalling self-expression. It's meaning keeps evolving with every new generation.
So we created Maison Tn with Nike and Foot Locker. A platform to move with the community and tap into that evolution. A new kind of French fashion house. Built by the banlieue, not the boulevard. Co-creating with Tn’s most loyal community to define its next chapter.